TaechintakKitpitak
Senior UX/UI Designer
/ 01
/ Bio
UX/UI Designer
Interactive Designer
Visual Designer
I am a Senior UX/UI Designer with over 10 years of experience crafting digital products, responsive web platforms, and design systems for enterprise and corporate clients. My background bridges user-centered design methodologies with strong visual design principles—transforming complex requirements into seamless, intuitive, and measurable user experiences.
UX Strategy & Architecture:
User Research, Information Architecture, Customer Journey Mapping, Wireframing, Usability Testing, Heuristic Evaluation.
UI & Systems Design:
Design Systems, Design Tokens, Responsive Web Design, Mobile App UI (iOS/Android), Interactive Prototyping.
Let’s build meaningful digital products together.
/ 02
/ Expertise
Skills
/ 03
/ Experience
Worked
Senior UX/UI Designer
oRo Thailand Co., Ltd. (2025 – Present)
- Lead end-to-end UX/UI design processes for enterprise web and mobile platforms, aligning user needs with strategic business KPIs.
- Develop, maintain, and scale comprehensive Figma design systems and reusable UI component libraries.
- Collaborate with Product Managers, Software Engineers, and Enterprise Clients from concept discovery to deployment.
- Conduct usability testing and qualitative feedback sessions to continuously refine interface usability and conversion funnels.
Assistant Creative Designer (Senior)
Finotec Co., Ltd. (2017 – 2025)
- Directed visual design and UX/UI initiatives for corporate portals, interactive platforms, and multi-channel campaigns.
- Governed Corporate Identity (CI) guidelines and digital design standards across all touchpoints.
- Partnered with product and engineering teams to establish design sprint deliverables and wireframe specifications.
Regional Senior Designer
Lazada Co., Ltd. (2014 – 2017)
- Designed high-impact e-commerce campaign layouts and promotional interfaces across Southeast Asian regional markets.
- Applied user-centered design principles to improve customer engagement and checkout completion rates.
Graphic Designer and IT Support
T.P.R. Group (Thailand) Co., Ltd. (2009 – 2014)
- Designed digital and print marketing assets, corporate catalogs, and web layouts.
- Managed corporate web maintenance and internal technical support.
UX/UI Designer Assistant
Advanced Business Group Co., Ltd. (Freelance)
- Oversee UX/UI design projects from concept to completion, ensuring alignment with user needs and business goals.
- Gather and incorporate feedback from usability testing and stakeholder reviews to refine designs.
- Stay up to date with UX/UI trends, tools, and best practices to continuously enhance design quality and innovation.
/ 04
/ Education
Graduated
- Bechelor of Science, Business Administration (Computer)
- Suan Dusit Rajabhat University [2006-2010]
- Senior High School (Art-French Program)
- Wat Bowonniwet School [1999 – 2005]
Beyond visual aesthetics, great design solves complex human problems. Every interaction is an opportunity to reduce cognitive friction, establish trust, and empower users to make confident decisions.
The Approach
I believe in continuous learning and data-informed iteration. By combining qualitative user insights with systematic design architectures, I aim to create scalable products that deliver tangible business outcomes and genuine user satisfaction.