Problem Statement

The original test drive booking process was a lengthy, single-page form that caused a high drop-off rate, especially among mobile users. Users felt overwhelmed by the amount of information required upfront, leading to a friction-filled experience.

Design Solution

• Multi-step Approach: “Dividing the form into three logical steps (Vehicle > Details > Showroom) to reduce cognitive load and make the task feel more achievable.”
• Mobile-First Precision: “Designed with a focus on thumb-friendly interaction areas and high-contrast typography to ensure readability on various mobile devices.”
• Visual Guidance: “Incorporating a clear progress indicator to manage user expectations and provide a sense of accomplishment as they move through the flow.”