Overview
Role:
UX/UI Desiginer
Developer
Client
DigitalReach
Background
DigitalReach was founded in 2019 as an organization focused on studying the impact of technology on human rights in Southeast Asia. Its mission is to protect digital rights and internet freedom in the region. Our work centers around three core strategies: research and monitoring, policy advocacy, and building communities while empowering individuals.
Problem Statement
DigitalReach has an Events page designed to promote online meetings and campaigns related to digital rights and internet freedom in Southeast Asia. However, currently, interested individuals may find it difficult to access event information easily or may encounter a complicated registration process, leading to confusion and hesitation in making the decision to register.
User Flow
Low fidelity
User Journey mapping
| Stage | Awareness | Consideration | Decision | Participation | Post-Event Engagement |
| 👨🏻💻 Task List | 🔹 Sees the event promotion post on Facebook / Twitter / LinkedIn 🔹 Searches for “Digital Rights Event” on Google 🔹 Receives a promotional email | 🔹 Visit the Events Page 🔹 Read event details such as date, time, and location based on country 🔹 Check if it’s an online or offline event | 🔹 Click the “Register” button 🔹 Fill out the registration form 🔹 Choose participation method (online/offline) 🔹 Receive confirmation email 🔹 Subscribe to DigitalReach news | 🔹 Open email to check details 🔹 Join the event via Zoom / travel to the venue 🔹 Share experience on social media | 🔹 Download documents / event recording 🔹 Share feedback on social media |
| 💬 Feeling | 🤔 Interested but not quite sure 📌 Wants to know more details | 🤓 More interested 💡 Wants to know what type of event it is 🏷️ Looking for costs or event schedule | ✅ Decides to participate ⏱ Waits for confirmation | 🎉 Excited to participate 👀 Wants to share with others | ✨ Impressed / or have suggestions 📢 Wants to keep it for later viewing 📩 Wants to follow future events |
| ❌ Pain Points | 🔻 Event information is scattered 🔻 Cannot find the event page 🔻 Website loads slowly | 🔻 Incomplete event information 🔻 No examples of past events 🔻 Difficult UX/UI (due to users from multiple countries) | 🔻 Registration form is difficult to use 🔻 Unsure what to prepare 🔻 Uncertain about confirmation email 🔻 Messages are too long and hard to understand | 🔻 Zoom link is hard to find 🔻 No reminder notifications before the event starts 🔻 No information about the event venue | 🔻 Uncertain where to access the documents 🔻 Wants to watch the event video without leaving the website 🔻 No follow-up emails for future events |
| Opportunities / Improvements ✅ | ✅ Improve SEO for easier searchability ✅ Display upcoming events on the homepage ✅ Create engaging promotional emails ✅ Optimize performance by reducing DOM size | ✅ Provide event date and time according to the user’s country timezone ✅ Organize information with clear headings ✅ Design a user-friendly UI (with clear CTAs) ✅ Add a section for past events | ✅ Design a user-friendly, mobile-friendly form ✅ Send a confirmation email with all necessary information ✅ Add reminder notifications before the event day | ✅ Set up email reminders ✅ Embed Google Maps for offline events ✅ Add a social media share button for the event | ✅ Embed video for easy rewatch ✅ Add subscription option for future event notifications |
Design
🖥️ Desktop
📱Mobile
The average time taken to decide to participate in an event, based on the time displayed to users in each country in Southeast Asia.
| Country | Before | After | % Improvement |
| 🇹🇭 Thailand | 4:10 Min | 1:15 Min | ⬇️ 71% Faster |
| 🇵🇭 Philippine | 4:50 Min | 1:30 Min | ⬇️ 69% Faster |
| 🇮🇩 Indonesia | 5:00 Min | 1:25 Min | ⬇️ 72% Faster |
| 🇻🇳 Vietnam | 4:20 Min | 1:10 Min | ⬇️ 73% Faster |
| 🇲🇾 Malaysia | 4:40 Min | 1:20 Min | ⬇️ 71% Faster |